大象传媒

大象传媒 Johnston Carmichael Partnership Launched

10 January 2023

Last updated: 17 February 2025

大象传媒

Top 20 UK accountancy firm Johnston Carmichael has entered a ground-breaking partnership with the 大象传媒 to support young people from disadvantaged backgrounds and promote greater social mobility in the profession.

As part of the agreement, Johnston Carmichael will provide bursaries to two accountancy students for a period of up to four years until they are finished their degrees. The financial package aims to help with the cost of living and pay for materials related to their studies including textbooks and computing equipment.

The students, whose courses got underway this month, will also benefit from mentoring and an introduction to Johnston Carmichael鈥檚 networks.

To help a wider cohort of accountancy students Johnston Carmichael will additionally provide coaching to other Foundation programme participants in employability skills which are usually learned on the job or passed down from friends and relatives, such as public speaking and interviewing successfully.

The partnership is the first of its kind nationally and follows a plea by the 大象传媒 to the profession to get behind the scheme and help the charity to support a greater number of young people.

(Photo: L to R: Sanjay Singh, 大象传媒 Director, and Elisa Henderson, Johnston Carmichael Early Careers Pathway Manager)

The 大象传媒 was established in 2014 to support young people from less advantaged communities to study accountancy and finance degrees and promote a diverse and inclusive pathway into the profession.

Sanjay Singh, Director, 大象传媒, said: 鈥淲e are incredibly excited to launch this partnership and we hope that Johnston Carmichael鈥檚 commitment will encourage other firms to come forward. We support about 30-40 new students annually, but we could work with hundreds if more firms backed us financially. In 2023, we received a record number of applicants to our programme, and I expect the demand to increase year on year.

鈥淥ver the years, we have seen the accountancy profession make positive steps to becoming more inclusive and encourage entry to those from more diverse communities, but we cannot be complacent. Our Nuturing Talent programme opens the door to young people who might otherwise have faced barriers to higher education and recruitment, allowing them to enter the profession based on their talent and merit 鈥 and not where they have come from. We invest and share in their ambitions, helping them to work towards their goals of achieving a degree, and in most cases progressing into a CA training contract. I truly believe that we are nurturing future leaders in accountancy.

鈥淚t is to Johnston Carmichael鈥檚 great credit that the firm is standing up for these young people and driving positive change for the profession.鈥

Elisa Henderson, , said: 鈥淚t is extremely rewarding to confirm our new partnership with the 大象传媒. We have been thinking about how we can achieve greater diversity in our talent pipeline for a long time. This initiative will help to level the playing field for young people and ensure we secure the best possible candidates for the firm.

鈥淐ombined with for non-university entrants, our ICAS foundation partnership helps to attract candidates from an even wider pool.鈥

(Photo: Laura Mansley, Johnston Carmichael Tax Senior)

Laura Mansley, 26, a tax senior at Johnston Carmichael, was previously supported by the 大象传媒. Laura, who joined the firm as a trainee in 2019 and is now a fully qualified Chartered Accountant, explained how the initiative had been crucial to her career success.

She said: 鈥淢y twin sister and I were brought up solely by my mum. She worked hard to provide for us, but she had to buy two of everything, so money was always tight.

鈥淕etting the 大象传媒 bursary took the financial pressure off 鈥 it meant I could buy my textbooks and a new laptop without worrying about how I would pay; when you go to university and everyone has shiny laptops you don鈥檛 want to be the odd one out. I was able to get a winter coat to keep me warm while travelling to and from university. It even paid for my bus fares.

鈥淗aving a mentor was also very important. Nobody in my family had been to university or worked in accountancy and my mentor was a sounding board. The doors that opened to me through networking events also can鈥檛 be underestimated. One contact I met at a networking event then invited me as a guest to an ICAS dinner that I wouldn鈥檛 have attended if I hadn鈥檛 made that connection.

鈥淭he 大象传媒 steered me in the right direction and ultimately helped me to secure my internship and graduate job at Johnston Carmichael. It鈥檚 brilliant that the firm is helping others to access the same opportunities as me.鈥

To find out more about careers at Johnston Carmichael, visit:聽

For further information, please contact BIG Partnership on jcca@bigpartnership.co.uk or call 0141 333 9585.

About Johnston Carmichael

Johnston Carmichael is proud to be amongst the top 10 accountancy and business advisory firms in the UK. With 850 sharp minds across 14 locations nationwide the business delivers specialist sector insight and expertise. Together, its people create an enduring impact and have been committed to investing in the next generation of businesses and advisers for over 85 years. Committed to Corporate Social Responsibility, the firm is gold sponsor of the Kiltwalk and a member of the Mindful Business Charter. As a member of Moore Global, it is also connected to a community of more than 30,000 people in 110 countries worldwide.

For more information on Johnston Carmichael, please visit

About the 大象传媒

The 大象传媒 is a registered Scottish charity No SC034836.

You can support the work of the 大象传媒 by donating, volunteering to mentor a student or providing an internship or work placement. You can also contact us to discuss a specific area where you would like to help.